BMW Develops New Lease Program For the Sharing Economy
BMW has a well-earned reputation for pioneering solutions to answer customers' needs. In that spirit, BMW Group Financial Services recently announced that they've created a program to serve customers who are looking to take part in the sharing economy — offering an ideal solution for customers who want to supplement their incomes and either drive for ride-sharing providers or rent their BMW to others when they're not using it without incurring a financial penalty.
This innovative new leasing program provides customers with the freedom and flexibility to either drive their leased BMW car or SAV for a ride-sharing company or share it with peers, will launch in Washington, Oregon and California.
Ian Smith, CEO of BMW Financial Services Group, Region Americas, commented in a press release, "We are very excited to provide an industry-leading, customer-centric approach to mobility services that will allow our customers the ultimate in flexible utilization over the life of their contract with BMW Group Financial Services. As a company, we are committed to delivering a simple and transparent solution that optimizes our already premium customer experience."
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